How to Monetize Adblock Traffic with Adrecover
By Swasti Sharma
Advertising is the market’s most expanding and revenue-driven sector through which brands and companies show their products to attract potential customers. It’s a straight story in which, when a user lands on a webpage, an auction occurs between all the vendors to show their ad on the page.
The one with the highest bid wins the auction, and the creative is shown to the user. The user sees the creative and generates the ad revenue for your business. But what happens when your ad is not even led to the user?
What if the customer does not see your ad because your ad is not even present in the auction, and you’re stuck at the story’s beginning? In this case, you will never be able to monetize your ad to the visitor.
According to a recent study by the 2021 Page Fair, around 800 million devices over the globe uses adblockers to block digital form of advertising to get a smooth web experience. The fact that most of the publishers have an AdBlock rate of 10-40% directly translates to millions of dollars added to adblockers every year. And with this, we define the term “Adblock Revenue.”
In other words, adblock revenue is the money that adblockers generate by giving their services to users and providing them with a good web experience. But, it is not as simple as it sounds, as adblockers also face issues monetizing their services- sounds confusing?
To ensure you’re getting all this potential revenue, you can employ one or several of the limited Adblock recovery strategies at your disposal to monetize users who utilize Adblockers effectively.
What is Adblock and Adblock Revenue?
Adblock and Adblock Revenue refer to concepts related to online advertising and ad-blocking technology.
Adblock is used to describe software or browser extensions designed to prevent or block online advertisements from displaying on websites. These tools aim to enhance the browsing experience by reducing distractions caused by ads, improving page loading times, and providing greater control over what content users are exposed to while browsing the internet. Adblockers detect and filter out various types of advertisements, such as banner ads, pop-ups, and video ads.
Adblock revenue is used to describe software or browser extensions designed to prevent or block online advertisements from displaying on websites. These tools aim to enhance the browsing experience by reducing distractions caused by ads, improving page loading times, and providing greater control over what content users are exposed to while browsing the internet. Adblockers detect and filter out various types of advertisements, such as banner ads, pop-ups, and video ads.
Adblock Revenue Recovering Strategies
There are many ways through which people can monetize all the AdBlock traffic they are supposed to get and convert the users into potential buyers by showing their ads in the right place. Here are some of the ways through which it can be possible to Adrecover to get Adblock revenue:
1. Message Based Recovery
One of the most influential Adblock recovery techniques people use is Message-Based Recovery. This technique involves displaying a targeted message or notification to users with ad-blockers enabled when visiting a website. This message encourages them to disable their ad blockers or take alternative actions that support the website’s revenue generation while still offering value to the user.
However, this technique can be a bit too much for users as it takes them to another intrusive experience, which users generally want to avoid, and so do Adblockers.
2. Adblock circumvention
The term Circumvention means to overcome a certain issue; Adblock Circumvention means re-injecting your ad into the same existing webpage by interrupting the technical loopholes of the adblock mechanism. According to one report, more than 70% of people download ad blocker extensions in order to get rid of irrelevant ads for fewer interruptions.
Re-injecting ads can sometimes give users a bad web experience as they keep on repeating, but most of the time, this technique helps in getting good revenue that advertisers lose because of adblockers.
3. Acceptable Ads
A standard strategy to monetize Adblock revenue is governed by a non-profit government organization called the Acceptable Ads Committee (AAC). The role of AAC is to define a set of non-interruptive and seamless ad formats that can be served to Adblock users who want a smooth streaming time.
It also disapproves of all interruptive ads like big videos, animated ads, and auto-playing ones, which users ” accept “.
How Can AdRecover Help You In Monetizing Adblock Traffic
As we have already shared, the mechanism of a non-ad blocked environment and the one where no AdBlock extensions are enabled. An Adblock tool stops the ad creative from appearing on the internet and prevents publishers from earning money.
AdRecover is one such tool that you can use to recover the money lost from Adblock extensions. Let’s see how:
- Firstly, a user with adblock extensions lands on a publisher’s page.
- The extension prevents the ad from showing by blocking the ad tech scripts and pauses the publisher’s inventory auction.
- Then, AdRecover detection came into action.
- Initially, it verifies whether the user is employing an adblocker that supports Acceptable Ads and confirms whether the user has chosen to participate in the Acceptable Ads program.
- If both conditions are met, the detention script will restore the publisher’s existing demand.
- The ad auction then starts re-initializing and then tries to fill the publisher’s inventory.
- Now, the publishers demand partners take action for multiple bid responses.
- For this, AdRecover adds a unique ID to all the responses.
- From those bids, AdRecover selects the bid with the highest CPM.
- The final selected bid is shown on the webpage.
And that’s how you can monetize your Adblock user without affecting a user’s easy and seamless web experience by using Acceptable Ads-compliant creative.
Globally, over 800 million devices are equipped with ad-blocking capabilities, driven by the desire to escape bothersome and intrusive online encounters. Consequently, publishers are facing significant revenue losses, amounting to billions of dollars, due to this widespread trend.
AdRecover provides publishers with a solution to adhere to industry standards while reclaiming lost advertising revenue. Our approach involves a streamlined script and our advanced ad-filtering technology. We ensure a seamless integration process, compatibility with universal header bidding, and, of utmost significance, the generation of sustainable additional revenue streams.